Financial feasibility of NFT system hydroponic urban farming businesses in Semarang city

The objective of this research is to analyse the financial feasibility of a hydroponic urban farming business in Semarang City that uses an NFT system. The census method was employed to conduct the research on 52 independent hydroponic farmers who adopted the NFT system. Quantitative descriptive methods were implemented to analyse the data based on financial feasibility criteria. The research findings indicate that the average ROI (Return On Investment) is 17.62%, the PP (Payback Period) is 1 year, 3 months, and 14 days, the NPV (Net Present Value) is IDR 58,753,215,-, the BCR (Benefit Cost Ratio) is 1.71, and the IRR (Internal Rate of Return) is 33.48%. The conclusion of this research indicate that the hydroponic urban farming business in Semarang City, which employs the NFT system, is profitable or viable.