Characterisation of Dynamic Pricing Strategies of Airline Tickets -China Southern Airlines as an Example

This paper focuses on airlines’ dynamic pricing strategy for air tickets, aiming to explore its diversified features in depth. Dynamic pricing strategy provides a strong impetus for airline operation and revenue optimisation, which is conducive to improving airline efficiency and promoting the development of the aviation industry. Taking China Southern Airlines as an example, the study finds that the airline’s dynamic pricing strategy is flexible, market-differentiated and time-sensitive by collecting fare data of different routes from April 2023 to May 2023, and analysing the characteristics of the dynamic pricing strategy based on the characteristics of fare fluctuations. The study finds that the airline’s dynamic pricing strategy has flexibility, market variability and time sensitivity. The results of the study have certain reference value for exploring the nature of the airline’s dynamic pricing strategy, optimising the airline’s operation and revenue management, and promoting the prosperous development of the whole aviation industry.