Increasing Entertainment Among Customer in A Restaurant Through Board Game Design

This study aims to explore the effectiveness of integrating board games as a form of entertainment to enhance customer experience in restaurant settings. The research is grounded in evolving consumer behavior, which increasingly values social and interactive dining experiences. Employing a mixed methods approach, quantitative data were collected through customer surveys, while qualitative insights were gathered via semi-structured interviews with restaurant owners and selected patrons. The findings indicate that the use of board games can positively influence customer satisfaction, extend the duration of their stay, and increase the likelihood of repeat visits. The study recommends that restaurant owners consider incorporating interactive entertainment elements as part of their marketing and customer engagement strategies. The implications of this research contribute to the development of more engaging dining experiences and inclusive spatial design within the food and beverage industry.