KOOTTKARI: a digital initiative for women’s mental health and social inclusion in India

Purpose This paper explores how KOOTTKARI – a digital mental health initiative derived from the Malayalam word Koottukari (“female friend”) – promotes women’s psychological well-being and social inclusion in India. This paper aims to demonstrate how culturally informed online support systems can bridge mental health gaps and empower women in digital spaces. Design/methodology/approach This is an opinion-based conceptual paper drawing from practice experiences and theoretical perspectives on digital inclusion, feminist psychology and community-based approaches. It outlines the KOOTTKARI framework developed under the KOOTT platform, including its five-module structure integrating self-exploration, cognitive self-monitoring and peer-led engagement. Findings KOOTTKARI demonstrates how digital mental health platforms can enhance women’s emotional expression, social belonging and empowerment through accessible, culturally resonant tools. The model highlights the potential of technology to normalize psychological conversations and reduce stigma surrounding women’s mental health in India. Social implications By bridging digital innovation and cultural sensitivity, KOOTTKARI offers a scalable model for inclusive mental health care. It supports the creation of safe virtual communities that foster empathy, connectedness and collective resilience among women. Originality/value KOOTTKARI represents one of the few women-focused digital initiatives in India integrating cultural narratives, peer support and psychological education into a unified online model for social inclusion.