Does resource scarcity promote selfish or selfless behaviours? A nuanced perspective through the lens of nostalgia
In the presence of nostalgia, the authors found that exposure to scarce (vs. non-scarce) resources encouraged higher intention to donate, promoted actual donations, motivated less stockpiling behaviour and adhered to purchase restrictions for a scarce commodity. This was reversed without nostalgia, and when subjects experienced scarce (vs. non-scarce) resources. The combined effect of nostalgia and scarcity was mediated through empathy.
Publication Details
- Journal
- Bond University Research Portal (Bond University)
- Published
- 2025-03-01
- DOI
- https://doi.org/10.1108/ejm-04-2024-0303/full/html
- Primary Topic
- Nostalgia and Consumer Behavior
- Type
- article
- Field-Weighted Citation Impact
- 0.00