CHANGES IN LANGUAGE ENVIRONMENT THROUGH THE INFLUENCE OF ABBREVIATIONS AND NEOLOGISMS

The rapid development of technology and the internet has significantly transformed the language environment. This transformation, driven by globalization and technological advancements, has led to the rise of abbreviations, neologisms, and slang, reflecting the evolving communication needs in a digital world. Neologisms, created to express new ideas and concepts, emerge from technological and cultural shifts and become integral to everyday language. This article examines the processes of socialization and lexicalization of neologisms and discusses challenges in translating these terms through methods like transliteration, calquing, and descriptive translation. Examples from digital technology, social media, and business highlight the dynamic nature of language and its adaptation to modern changes.