Reincarnate D4.1Adoption Pathways for Circular Innovations in the Construction Industry

The report analyses circular economy (CE) practices in the construction and demolition sector across Europe and China. It examines waste-reduction initiatives, stakeholder ecosystems, and the dynamics that influence adoption of CE practices. Methods include literature review, 11 interviews, 3 workshops, discussion forums, a focus group with 13 experts, and a survey of 37 participants. Findings highlight increasingly adopted CE principles such as designing out waste, reuse, and recycling. Barriers include financial concerns, cultural inertia, regulatory uncertainty, and lack of awareness. The deliverable proposes guidelines and actionable steps (based on the Communication Value Circle framework) to improve collaboration, transparency, standardization, and practical adoption of circular innovations.