Empowering the next generation: Enhancing undergraduate public health education at a land-grant university

As the global burden of disease continues to rise and the complexity of public health challenges grows, there is a clear and pressing need for higher education institutions to strengthen their role in preparing the next generation of public health leaders and professionals. As a student deeply embedded in the evolving landscape of undergraduate public health education, I have witnessed the immense value and unrealized potential of programs like the one at Oklahoma State University. Undergraduate public health programs serve as a critical entry point into the field. 4,5 However, many universities struggle with program visibility, student recruitment, and retention—factors that hinder long-term growth and sustainability.2,8 Despite the growing national demand for public health professionals and the increasing relevance of public health in modern society, OSU’s undergraduate Public Health program faces ongoing challenges in student recruitment, retention, and expansion.2,3This thesis presents a student-informed, targeted strategy through the lens of OSU’s Public Health Program. Drawing from lived academic experience, peer insight, and a critical review of nationally recognized programs, this work offers practical, student-centered solutions—ranging from revamped introductory coursework and enhanced mentorship opportunities to low-cost marketing efforts and implementing a student ambassador program. These initiatives aim not only to increase enrollment and retention but also to reaffirm OSU’s land-grant mission by investing in a program that has the power to shape future leaders in health equity, policy, and prevention. By aligning program goals with student needs and institutional strengths, this thesis seeks to support the long-term vitality of public health education pathways at Oklahoma State University and reinforce the university’s mission through community health, leadership, and service.