Effects and Prospect of Digital Marketing in Business Growth of Azizi Bank

As we live in a dynamic world, we accept that technology is a rapidly evolving phenomenon and that digital marketing is currently the most popular marketing tactic, which has significantly affected the marketing sector. This study aims to improve comprehension of the significance and meaning of digital marketing. Big businesses are typically of interest when it comes to creating and evaluating marketing theory. The study was conducted in Azizi Bank to evaluate the effects and prospects of digital marketing in business growth. The marketing department of Azizi Bank was surveyed to collect real-time data and analyze the data in SPSS. Most respondents agree about the effects and prospects of digital marketing, and using it professionally can optimize the attraction of more businesses. Also, search engine marketing at Azizi Bank has a significantly superior effect on its business growth.