Role of Service Quality and Product Differentiation in Customers Satisfaction

For businesses to thrive, customers must be satisfied. As a result, the researchers concentrate on customer satisfaction in a select few private companies in Kabul. The Hayat Group of Companies study looked at the relationship between customer satisfaction and product differentiation and service excellence. 73 participants provided quantitative cross-sectional data. Most survey participants concurred that customer satisfaction is influenced by product originality and service excellence. Product differentiation and service quality have a relatively favorable correlation with customer satisfaction. The experts advise management of the Hayat Group of Companies to enhance product innovation and quality. Second, the researchers recommend that the Hayat Group of Companies prioritise and put in place methods for evaluating service quality in order to satisfy customers.