The Current Situation and Future of Tea Culture and Regional Tourism Development under the Background of "Internet +"——A case study of Yueyang City, Hunan Province

Tea culture is an important part of China's excellent traditional culture. In the context of "Internet +", how to develop and inherit traditional tea culture is a problem we need to consider at present. With the rapid development of China's economy, the quality of people"s life continues to rise, and the demand for culture is constantly changing, forming a new consumption concept. At the same time, the "Internet +" culture relying on the Internet, using big data as a means, and characterized by mobility and networking has rapidly emerged and quickly penetrated into all walks of life. The tourism industry took advantage of this shareholder wind and came across the traditional tea industry which was facing an inheritance crisis, then a new idea of combining the tea industry and regional tourism was born. Tea Culture and Regional Tourism is a cultural form, based on tea as the carrier, combined with tourism, leisure, health. The integrated development of Tea Culture and Regional Tourism is a new industrial form born under the background of rapid growth of tourism, which plays a significant role in promoting national economic development, social progress and cultural prosperity. It is an important way not only for industrial optimization and upgrading, but also for regional cultural innovation and development. Taking Yueyang City, Hunan Province as an example, this paper studies current situation and prospects of Tea Culture and Regional Tourism in Yueyang City, through questionnaire survey, literature research, SWOT analysis. It aims to put forward suggestions to solve the problems in the integrated development of Yueyang"s Tea Culture and Regional Tourism, selection of tea product marketing strategy and industrial development planning, so as to provide reference for promoting the healthy and rapid development of China's Tea Culture and Regional Tourism.