E-commerce and socio-occupational integration among young graduates in Abidjan (Côte d'Ivoire)

Currently, with the African continent in general and Côte d’Ivoire in particular experiencing rapid growth in the use of digital technologies e-commerce is emerging as a key sector offering new economic opportunities. This article examines the effect of entrepreneurship through e-commerce of the socioprofessionnal intégration of young graduates in Abidjan (Côte d’Ivoire). This sociogical reflection aims to analyze the social logics that justify the use of e-commerce for the professionnal integration of graduates. The methodology underlying this study is a mixed approch implemented through an interview guide and a questionnaire ; the whole set is driven by a ration al choise of graduates. The results of the study highlignt the sociogical profile of graduates, the conditions and stratégies of e-commerce, the social representations of e-commerce.