GREEN INNOVATION STRATEGIES FOR ENHANCING INDUSTRIAL COMPETITIVENESS: INSTITUTIONAL DRIVERS, ECONOMIC TOOLS, AND FUTURE DEVELOPMENT PATHWAYS

This article examines the strategic role of green innovation in strengthening industrial competitiveness amid accelerating global environmental transformation and rising sustainability requirements across international markets. The study analyzes how ecological modernization, resource-efficient technologies, and environmentally oriented organizational practices contribute to productivity growth, cost optimization, and long-term resilience of industrial enterprises. Special attention is given to the institutional drivers that shape green innovation adoption, including regulatory frameworks, public–private collaboration, financial incentives, and national innovation infrastructure. The research further explores economic tools that facilitate the integration of green technologies into industrial production, highlighting the importance of green financing mechanisms, ESG-aligned management systems, and capability-building programs.