Career Preference of Rural Students Toward Government and Private Sector Jobs: A Study in Nagaon District, Assam

This study examines the career preferences of rural students in Nagaon district, Assam, with a focus on their inclination toward government and private sector employment. Using primary data from 120 respondents, the study reveals a strong preference for government jobs due to perceived job security, stable income, and social prestige. Private sector opportunities, although growing, are viewed as less stable and less desirable. Socio-economic background, family influence, and limited career awareness significantly shape students’ career decisions. The study highlights the need for improved career counselling, skill development, and awareness programs to broaden rural students’ understanding of diverse career options.