THEORETICAL PRINCIPLES FOR DETERMINING THE PRINCIPLES OF ENSURING SOCIO-ECONOMIC SECURITY AS THE BASIS OF THE COMPETITIVENESS OF UKRAINIAN ENTERPRISES UNDER THE CONDITIONS OF DIGITALIZATION

The purpose of this article is to study and identify groups of principles of ensuring socio-economic security under the conditions of digitalization; the formation of ways of ensuring socio-economic security of enterprises as a prerequisite for increasing competitiveness. The analysis of the approaches of scientists to determining the principles of ensuring social and economic security of enterprises is set forth in the article; a group of principles of ensuring socio-economic security as a prerequisite for the formation of competitive advantages of Ukrainian enterprises is specified; the emphasis is laid on threats to the socio-economic security of enterprises; arrangements to ensure socio-economic security of enterprises are worked out. Methodology. In the article, general scientific methods that allowed achieving the set goal and the formed tasks are used, among them: theoretical generalization; abstract-logical; comparison; grouping; systematization ones. The application of theoretical generalization and comparison methods has afforded the opportunity to analyze, consider, and determine the special aspects of existing approaches of scientists to the formation of principles of social and economic security of enterprises, as well as the advantages and disadvantages of their use at enterprises. The grouping method and the abstract-logical method give an option of singling out a group of principles for ensuring social and economic security and determine the impact of security on the competitiveness of enterprises. On the basis reasoning from the systematization of the results obtained, threats to the social and economic security of enterprises were identified, and arrangements to ensure it were formed. Results. It was established that ensuring social and economic security at enterprises plays an important role, as it affects the stability of economic activity, the efficiency of functioning, development areas, personnel policy, employee motivation and, accordingly, allows the formation of competitive advantages. The results of the study proved that social and economic security contributes to the growth of competitiveness, the protection of the enterprise from threats of the market environment. It was determined that there is a need for ensuring social and economic security at enterprises, which requires the introduction of appropriate means. The necessity of using a certain group of principles for ensuring socio-economic security has been proven, which play an important role in forming the desired level of security, which, in its turn, impacts the adaptation of the enterprise to risks, the external environment, ensures sustainable functioning, and the formation of competitive advantages. Threats to the socio-economic security of the enterprise have been identified and arrangements have been developed to increase it. Practical impacts. Compliance with the principles of ensuring socio-economic security at enterprises makes it possible to manage risks, quickly identify threats, adapt to digital transformations, changes, ensure stability and transparency of the labor market, and also contribute to the formation of a safety-related business in terms of supporting sustainable development goals. For another thing, forming socio-economic security on the grounds of observance of the formed group of principles contributes to effective management, growth in performance indicators. Value / originality. A group of principles for ensuring socio-economic security has been formed in the paper, threats to the security of the enterprise has been identified. Recommendations have been developed for ensuring socio-economic security, which will contribute to increasing competitiveness. Giving consideration to the proposed group of principles is the basis for the formation of socio-economic security, successful use of systems, mechanisms, risk management, identification of threats, adaptation to market changes.