Feminist Consciousness through Sustainable Television Drama in Nigeria: A Study of the Female Ensemble Drama 'Encounters'

Abstract This paper examines how sustainable television drama can foster feminist consciousness in Nigeria, aligning with Sustainable Development Goal 5 (Gender Equality). We argue that compelling narratives, rather than explicit messaging, can subtly promote feminist ideals and sustainable lifestyle changes. This study analyzes audience perception of Nigerian sustainable television drama, specifically how it addresses women's oppression, social marginalization, and gender inequality. Using a mixed-methods approach, our data revealed that 85.79% of participants reported increased feminist awareness after watching the drama 'Encounters,' and 89.49% agreed the show empowered female characters to challenge stereotypes. These findings underscore the media industry’s significant role in advancing sustainable practices in Nigeria.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-12-02
DOI
https://doi.org/10.5281/zenodo.17787999
Primary Topic
Media, Gender, and Advertising
Type
article
Field-Weighted Citation Impact
0.00
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article

Feminist Consciousness through Sustainable Television Drama in Nigeria: A Study of the Female Ensemble Drama 'Encounters'

Zenodo (CERN European Organization for Nuclear Research)
Media, Gender, and Advertising
article

Feminist Consciousness through Sustainable Television Drama in Nigeria: A Study of the Female Ensemble Drama 'Encounters'

article en

Abstract

Abstract This paper examines how sustainable television drama can foster feminist consciousness in Nigeria, aligning with Sustainable Development Goal 5 (Gender Equality). We argue that compelling narratives, rather than explicit messaging, can subtly promote feminist ideals and sustainable lifestyle changes. This study analyzes audience perception of Nigerian sustainable television drama, specifically how it addresses women's oppression, social marginalization, and gender inequality. Using a mixed-methods approach, our data revealed that 85.79% of participants reported increased feminist awareness after watching the drama 'Encounters,' and 89.49% agreed the show empowered female characters to challenge stereotypes. These findings underscore the media industry’s significant role in advancing sustainable practices in Nigeria.

Zenodo (CERN European Organization for Nuclear Research)
University of Nigeria (NG)
Openalex Percentile: Top 33%
Media, Gender, and Advertising
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Feminist Consciousness through Sustainable Television Drama in Nigeria: A Study of the Female Ensemble Drama 'Encounters' · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS