ADOPTING A PRODUCT MINDSET IN CORPORATE MOBILE SOLUTIONS: CHALLENGES AND BEST PRACTICES

The article presents a broad analysis of the challenges and best practices of adopting a product mindset in corporate mobile solutions under the conditions of digital transformation. The study is based on an interdisciplinary approach that combines elements of project management, digital transformation, user experience research, and organizational theory. Particular attention is given to a comparative-analytical review of management models, including traditional project practices, hybrid approaches, and the product model oriented toward user metrics and continuous development of digital services. The limitations of calendar-based KPIs and project metrics, which lose their stability in highly volatile business environments with growing UX demands, are identified. The study highlights the role of systematic application of design thinking, user research, and unified design systems as factors that increase effectiveness and foster the creation of integrated mobile ecosystems. The significance of organizational and institutional conditions is examined, including the transformation of management culture, the development of the Product Owner role, and the integration of internal App Stores to reduce costs and accelerate releases. Special attention is given to privacy and security issues as critical factors of user trust. The article proposes an original systematization of the quantitative effects and methodological results of adopting the product mindset, enabling the integration of managerial, technological, and user aspects into a unified analytical framework. The article will be useful for researchers in digital transformation, mobile development, strategic management, and UX analytics, as well as practitioners engaged in modernizing corporate ecosystems and implementing product-based management models