Green Marketing and Consumer Purchasing Behavior: A Systematic Literature Review through the Lens of Behavioral Economics

Publication Details

Journal
SPIRE - Sciences Po Institutional REpository
Published
2025-11-26
Primary Topic
Environmental Sustainability in Business
Type
article
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article

Green Marketing and Consumer Purchasing Behavior: A Systematic Literature Review through the Lens of Behavioral Economics

SPIRE - Sciences Po Institutional REpository
Environmental Sustainability in Business
article

Green Marketing and Consumer Purchasing Behavior: A Systematic Literature Review through the Lens of Behavioral Economics

article en

Abstract

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SPIRE - Sciences Po Institutional REpository
Openalex Percentile: Top 35%
Environmental Sustainability in Business
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Green Marketing and Consumer Purchasing Behavior: A Systematic Literature Review through the Lens of Behavioral Economics · SPIRE - Sciences Po Institutional REpository (2025) | TGRS Research Map | TGRS