OVERVIEW OF EARLIER BUILDINGS IN CEBU: ALIGNING THE OLDIES CITY'S VISION TOWARDS 2050

ABSTRACT Urban revitalization has emerged as a critical strategy for enhancing the sustainability, livability, and cultural preservation of historic urban spaces. Colon Street in Cebu, Philippines, renowned for its historical, economic, and cultural significance, faces growing challenges related to infrastructure deterioration, environmental pollution, and public health risks. The increasing global emphasis on sustainable development necessitates a comprehensive assessment of how urban renewal efforts can integrate health-promoting and environmentally responsible practices while respecting heritage values. This study employed a qualitative research design, incorporating historical analysis, policy review, semi-structured interviews, stakeholder consultations, and field observations. Data were collected from 70 respondents, including local government officials, urban planners, business owners, community leaders, heritage advocates, and visitors. Thematic analysis was applied to examine the influence of governance structures, political dynamics, regulatory compliance, and urban planning interventions on public health and community well-being. Findings revealed that Colon Street exhibits moderate infrastructural deterioration, environmental challenges, and limited public health safeguards. Governance structures and political factors exerted a moderate influence on project prioritization and resource allocation, while compliance with the National Building Code, Heritage Law, and DENR policies ranged from moderate to high. Public participation was limited, affecting the inclusivity and effectiveness of revitalization initiatives. Health-related outcomes, such as sanitation, air quality, mobility, and accessibility, were directly impacted by infrastructural and environmental conditions. The study highlights the complicated relationship between heritage preservation, political governance, and sustainable urban development. Enhancing transparency, enforcing regulatory standards, integrating health-oriented urban planning, and increasing public engagement emerged as key strategies for improving urban revitalization outcomes. Sustainable revitalization of Colon Street requires coordinated efforts that balance historical preservation, economic activity, and public health priorities. Implementing these recommendations can promote resilient, inclusive, and health-oriented urban environments in historic districts. Keywords: Urban Revitalization, Public Health, Governance, Sustainable Development Goals, Heritage Preservation, Cebu