Stakeholder Mapping & Message Framework Infographic

This infographic summarises key concepts from the Creating Business Cases training delivered by Joanne O’Brien (DCM Learning). It provides a concise reference for developing persuasive business cases. The infographic was created by Jenny O’Neill following the training session and is shared with permission from the trainer. It is intended as a practical tool for anyone involved in research engagement who needs to build strong, evidence-based business cases or identify stakeholder roles, priorities, concerns and craft tailored messages.