IMPACT OF AI ON DIGITAL HUMAN RESOURCE MANAGEMENT: THE MEDIATING ROLE OF ORGANIZATIONAL SUSTAINABILITY

Abstract This study sheds light on how artificial intelligence (AI) information determines digital human resource management (HRM) in organizations, particularly by examining the mediating role of organizational sustainability. By utilizing relevant HRM and organizational sustainability theories, this study aims to explore the role of AI-enabled practices in the effectiveness of digital HRM and the mediating role of organizational sustainability in this process. We extracted field data and administered structured questionnaires to HR professionals and level 2 managers in organizations spanning multiple industries. The Partial Least Squares Structural Equation Modeling (PLS-SEM) technique was applied to evaluate the constructs of AI adoption, digital HRM effectiveness, and organizational sustainability. Results indicate that AI can be used as a substantial variable to enhance digital HRM practices and that organizational sustainability is a vital mediator that strengthens the relationship. This research provides valuable insights into the intersection of AI and HRM and encourages scholars to investigate the sustainability aspect of AI-driven HRM further. By establishing a bridge between AI adoption and sustainable HRM metrics, this study adds novel evidence by demonstrating the mediating effect of organizational sustainability between AI adoption and the digital HRM outcomes. It provides practical guidance for organizations seeking to capitalize on the AI revolution while promoting sustainable outcomes.