Training preferences and methods of delivery of extension activities to promote the use of genetics tools in the northern Australian beef industry

Context Northern Australia is a large area used primarily for grazing cattle production, with a high socioeconomic impact on the region. Effective extension activities can increase beef producers’ willingness to use technologies or management strategies through genetic improvement programs. Therefore, understanding the factors that motivate beef producers in northern Australia to adopt genetic selection tools is crucial for developing and implementing effective extension programs. Aims This research aims to identify the preferences of northern Australian cattle producers to participating in extension activities related to adopting genetic tools in the beef industry. The following research questions were considered: in what areas do cattle producers have training needs? What do producers consider to be the best delivery method for them to participate in training? And finally, what is the producers’ preferred source of information? Methods The mixed-methods study design collected both qualitative and quantitative data. The study comprised 15 semi-structured interviews with stakeholders from northern Australian beef industry and 97 online surveys conducted with commercial and seedstock beef cattle producers. Interview transcripts were thematically analysed, and the training needs index (TNI) along with non-parametric tests were calculated using the survey data. Key results Key training areas identified, such as genomics and on-farm data collection, can inform the development of on-farm extension programs delivered by peers, tailored to the specific needs of beef cattle producers. Conclusions This study explored the adoption of genetic tools in northern Australia’s beef industry, identifying training needs, preferred delivery methods, and sources of information. The results indicated a demand for training in genomic improvement and on-farm data collection, and producers prefer in-person, on-farm participation from trusted individuals. The research suggests that extension activities aligning with these preferences could promote genetic tools, and further evaluation of co-developed extension activities is needed. Implications This study highlighted the recognition among producers and stakeholders of the need for training to enhance their understanding and adoption of genetic tools. This awareness is crucial for the active involvement of northern Australian beef cattle producers in extension activities.