Examining the influence of branding strategy, consumer satisfaction, and behaviour on customer loyalty: a case study at Mega Easy Losari Seblak Shop

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Publication Details

Journal
International Journal of Markets and Business Systems
Published
2025-11-25
DOI
https://doi.org/10.1504/ijmabs.2026.10074821
Primary Topic
Consumer Behavior and Marketing Influence
Type
article
Field-Weighted Citation Impact
0.00
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article

Examining the influence of branding strategy, consumer satisfaction, and behaviour on customer loyalty: a case study at Mega Easy Losari Seblak Shop

International Journal of Markets and Business Systems
Consumer Behavior and Marketing Influence
article

Examining the influence of branding strategy, consumer satisfaction, and behaviour on customer loyalty: a case study at Mega Easy Losari Seblak Shop

article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Markets and Business SystemsVol. 7(1)
Life in Land
Openalex Percentile: Top 35%
Consumer Behavior and Marketing Influence
DOISourceOpenAlex
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Examining the influence of branding strategy, consumer satisfaction, and behaviour on customer loyalty: a case study at Mega Easy Losari Seblak Shop · International Journal of Markets and Business Systems (2025) | TGRS Research Map | TGRS