User satisfaction and continued usage intention of near-expired food apps of convenience store chains

Purpose Despite growing concerns about food waste, research has yet to elucidate factors influencing users’ perceived value of, satisfaction with and intention to continue using near-expired food (NEF) apps embedded into convenience store membership apps. This study investigated how NEF app quality, product quality and user sale proneness influence users’ perceived value of, satisfaction with and intention to continue using such apps. Design/methodology/approach A self-developed Google Forms questionnaire was used to collect data, and 148 valid responses were analyzed. Multiple regression analysis was performed to test the hypotheses in the proposed research framework. Findings Service quality, product quality and sale proneness affected NEF app perceived value. System quality, information quality and perceived value affected user satisfaction with NEF apps. Both NEF app perceived value and user satisfaction affected intention to continue using NEF apps. NEF app perceived value and user satisfaction partially serially mediated the relationships between the determinants of perceived value of NEF apps and users’ intention to continue using NEF apps. Originality/value The main theoretical contribution of this research is its demonstration of the importance of considering product quality and users’ sale proneness, in addition to NEF app quality, in increasing users’ perceived value, satisfaction with and intention to continue using NEF apps. The present findings have practical implications for convenience stores and app developers seeking to provide effective NEF apps that promote the sale of NEF in order to reduce food waste.