Influence of Management Strategies and Contextual Factors on the Performance of Public Commercial Real Estate Investments in Bauchi Metropolis

Public commercial real estate investments are pivotal for urban development and revenue generation, yet their performance in the Nigerian context is often sub-optimal, attributed to inefficient management practices. This study assesses the influence of management strategies and contextual factors on the performance of public commercial real estate investments in Bauchi Metropolis, Nigeria. Quantitative research design was employed, utilizing a structured questionnaire administered to 169 tenants selected through a proportional stratified random sampling technique. Data were analyzed using descriptive statistics and multiple regression analysis. The findings revealed a statistically significant model where management strategies and influencing factors collectively explain 77.1% of the variance in performance. Management strategies emerged as the dominant predictor (? = 0.946), significantly outweighing the influence of contextual factors (? = 0.622). While strengths were noted in financial management and communication, critical deficiencies in maintenance, security, and tenant responsiveness were identified as major impediments to performance. The study concludes that a proactive, strategic, and tenant-centric management approach is paramount. It recommends an immediate overhaul of maintenance systems, enhanced security, the institutionalization of formal tenant feedback mechanisms, and the development of standardized performance monitoring frameworks to improve asset value and financial sustainability.