PRECISION FARMING IN THE CONTEXT OF DIGITAL TRANSFORMATION OF THE REGIONAL AGRICULTURAL SECTOR: A MANAGEMENT ASPECT

Currently, the digital transformation of the Russian agricultural sector occupies a key place in the strategy of innovation-oriented economic growth. Precision farming, as a key form of implementing the digital trend in smart agriculture production, has already become widespread in countries with significant agricultural and technological potential. The forecast for the global precision farming market is projected to reach $34 billion by 2032, with an average annual growth rate of 13.3%. For Russia, the growth potential inherent in the digital transformation of technological and management processes is particularly important in terms of ensuring food security and achieving technological sovereignty. Currently, only 10% of domestic agricultural organizations are systematically implementing digital solutions. The digital transition of agricultural holdings reaches 70-90%, while small and medium-sized enterprises and farms often lack financial, human and other resources to achieve this. In the context of heterogeneity of the level of digital transformation across regions and farm categories, and the fragmented use of precision farming technologies, the role of regional agricultural management systems is significantly increasing. The project implementation algorithm for developing a digital precision farming platform in the Udmurt Republic presented in the study includes several stages: initiation, preparation, design, implementation and monitoring. The platformization of precision farming is primarily aimed at improving the efficiency of agricultural production management in the region. Through the prism of digital solutions, in fact, not only a digital but also an economic paradigm will be implemented, as detailed process detailing, accurate accounting and analysis of data contribute to maximizing economic impact. The presented project implementation algorithm can be used as a basic methodological tool in developing a roadmap for the digital transformation of the regional agricultural sector.