Start on Sustainability - Starter Kit Module 4 - Serving Green Customers

This unit focuses on consumer behaviour and the role businesses play in offering genuinely sustainable products. It explains how green marketing, transparent labelling, and responsible practices help customers make informed choices, driving both environmental benefits and stronger brand trust.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-11-24
DOI
https://doi.org/10.5281/zenodo.17695225
Primary Topic
Environmental Sustainability in Business
Type
article
Field-Weighted Citation Impact
0.00
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article

Start on Sustainability - Starter Kit Module 4 - Serving Green Customers

Zenodo (CERN European Organization for Nuclear Research)
Environmental Sustainability in Business
article

Start on Sustainability - Starter Kit Module 4 - Serving Green Customers

article en

Abstract

This unit focuses on consumer behaviour and the role businesses play in offering genuinely sustainable products. It explains how green marketing, transparent labelling, and responsible practices help customers make informed choices, driving both environmental benefits and stronger brand trust.

Zenodo (CERN European Organization for Nuclear Research)
Responsible consumption and production, Life in Land
Openalex Percentile: Top 35%
Environmental Sustainability in Business
DOIOpen Access PDFOpenAlex
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Start on Sustainability - Starter Kit Module 4 - Serving Green Customers · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS