Valerii Sirko: "Analysis of the Impact of Business Innovations on the Capitalization and Competitiveness of Enterprises in the Artistic Tattoo Industry"

This study analyzes the impact of business innovations on the dynamics of capitalization and the level of competitiveness of enterprises in the art tattoo industry. The purpose of the work is to identify the main types of innovations characteristic of this industry and assess their impact on the economic performance of tattoo studios and private artists. The study analyzed modern trends in the development of the tattoo business, including the introduction of digital technologies, the development of customer service, marketing strategies and the formation of a unique selling proposition. The results of the study demonstrate a direct correlation between the level of innovative activity and the market value of enterprises, as well as their ability to attract and retain customers. The practical significance of the work lies in the development of recommendations for market participants on the implementation of effective business innovations in order to increase their capitalization and competitive advantages.