Monocentric Relationship Management (MRM) & McoreBrain™ Architecture Amsterdam – November 2025

This presentation introduces the concept of Monocentric Relationship Management (MRM), a governance-first operating model designed to solve fragmentation, inconsistent scoring, and multi-channel inefficiencies in modern CRM ecosystems. It also presents the McoreBrain™ architecture — a centralized AI cognition and decision layer that unifies data intake, case scoring, policy-as-code, routing, execution, and continuous learning. The framework is designed for regulated financial services, enabling transparency, auditability, reversible decisions, and alignment with BaFin, ESMA, and GDPR requirements. Presented by Aydin Habibi Javanbakht in Amsterdam, November 2025.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-11-24
DOI
https://doi.org/10.5281/zenodo.17697741
Primary Topic
Digital Platforms and Economics
Type
article
Field-Weighted Citation Impact
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Monocentric Relationship Management (MRM) & McoreBrain™ Architecture Amsterdam – November 2025

Zenodo (CERN European Organization for Nuclear Research)
Digital Platforms and Economics
article

Monocentric Relationship Management (MRM) & McoreBrain™ Architecture Amsterdam – November 2025

article en

Abstract

This presentation introduces the concept of Monocentric Relationship Management (MRM), a governance-first operating model designed to solve fragmentation, inconsistent scoring, and multi-channel inefficiencies in modern CRM ecosystems. It also presents the McoreBrain™ architecture — a centralized AI cognition and decision layer that unifies data intake, case scoring, policy-as-code, routing, execution, and continuous learning. The framework is designed for regulated financial services, enabling transparency, auditability, reversible decisions, and alignment with BaFin, ESMA, and GDPR requirements. Presented by Aydin Habibi Javanbakht in Amsterdam, November 2025.

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 32%
Digital Platforms and Economics
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Monocentric Relationship Management (MRM) & McoreBrain™ Architecture Amsterdam – November 2025 · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS