Monocentric Relationship Management (MRM) & McoreBrain™ Architecture Amsterdam – November 2025
This presentation introduces the concept of Monocentric Relationship Management (MRM), a governance-first operating model designed to solve fragmentation, inconsistent scoring, and multi-channel inefficiencies in modern CRM ecosystems. It also presents the McoreBrain™ architecture — a centralized AI cognition and decision layer that unifies data intake, case scoring, policy-as-code, routing, execution, and continuous learning. The framework is designed for regulated financial services, enabling transparency, auditability, reversible decisions, and alignment with BaFin, ESMA, and GDPR requirements. Presented by Aydin Habibi Javanbakht in Amsterdam, November 2025.
Publication Details
- Journal
- Zenodo (CERN European Organization for Nuclear Research)
- Published
- 2025-11-24
- DOI
- https://doi.org/10.5281/zenodo.17697741
- Primary Topic
- Digital Platforms and Economics
- Type
- article
- Field-Weighted Citation Impact
- 0.00