Investigating the socio-economic impacts of mega sports events on community participation and support: the case of FIFA World Cup Qatar 2022

Purpose This research investigates the relationship between perceived socio-economic impacts and community participation, as well as residents' support for mega sports events. The study draws on empirical evidence derived from Qatar residents' perceptions of the FIFA World Cup 2022. Design/methodology/approach Survey data from 260 residents of Qatar who attended the FIFA World Cup Qatar 2022 matches or related events were collected and analyzed using structural equation modeling (SEM). Findings The findings reveal that while community participation is significantly shaped by both perceived social and economic impact, community support is primarily driven by the perceived social impact of the event. A multi-group analysis shows that the effect of perceived social impact and economic impact on community participation is stronger in the male sample compared to the female sample. Furthermore, the effect of perceived social impact on both community participation and community support is stronger in the age group below 35 years compared to the age group above 35 years and the effect of social impact on community participation is stronger in the expatriates' sample compared to the nationals' sample. Practical implications The study provides insights for event organizers and policymakers concerning the factors influencing community participation and support for mega sports events. These results can guide future planning and decision-making, promoting a more inclusive approach to hosting such events. Originality/value This research contributes to the ongoing discussion of mega sports events and their impact on host countries and fills a knowledge gap by understanding the role of post-event perceived socio-economic impact in shaping community participation and support. Unlike prior studies focused on pre-event expectations, it offers original insights into the lasting effects of mega sports events on host communities, using the FIFA World Cup Qatar 2022 as a case study.

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Publication Details

Journal
International Journal of Sports Marketing and Sponsorship
Published
2025-11-24
DOI
https://doi.org/10.1108/ijsms-02-2025-0050
Primary Topic
Sport and Mega-Event Impacts
Type
article
Field-Weighted Citation Impact
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article

Investigating the socio-economic impacts of mega sports events on community participation and support: the case of FIFA World Cup Qatar 2022

International Journal of Sports Marketing and Sponsorship
Sport and Mega-Event Impacts
article

Investigating the socio-economic impacts of mega sports events on community participation and support: the case of FIFA World Cup Qatar 2022

article en

Abstract

Purpose This research investigates the relationship between perceived socio-economic impacts and community participation, as well as residents' support for mega sports events. The study draws on empirical evidence derived from Qatar residents' perceptions of the FIFA World Cup 2022. Design/methodology/approach Survey data from 260 residents of Qatar who attended the FIFA World Cup Qatar 2022 matches or related events were collected and analyzed using structural equation modeling (SEM). Findings The findings reveal that while community participation is significantly shaped by both perceived social and economic impact, community support is primarily driven by the perceived social impact of the event. A multi-group analysis shows that the effect of perceived social impact and economic impact on community participation is stronger in the male sample compared to the female sample. Furthermore, the effect of perceived social impact on both community participation and community support is stronger in the age group below 35 years compared to the age group above 35 years and the effect of social impact on community participation is stronger in the expatriates' sample compared to the nationals' sample. Practical implications The study provides insights for event organizers and policymakers concerning the factors influencing community participation and support for mega sports events. These results can guide future planning and decision-making, promoting a more inclusive approach to hosting such events. Originality/value This research contributes to the ongoing discussion of mega sports events and their impact on host countries and fills a knowledge gap by understanding the role of post-event perceived socio-economic impact in shaping community participation and support. Unlike prior studies focused on pre-event expectations, it offers original insights into the lasting effects of mega sports events on host communities, using the FIFA World Cup Qatar 2022 as a case study.

International Journal of Sports Marketing and Sponsorship
Qatar University (QA)
Peace, Justice and strong institutions
Openalex Percentile: Top 32%
Sport and Mega-Event Impacts
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Investigating the socio-economic impacts of mega sports events on community participation and support: the case of FIFA World Cup Qatar 2022 · International Journal of Sports Marketing and Sponsorship (2025) | TGRS Research Map | TGRS