FINANCIAL PERFORMANCE OF LIFE INSURANCE COMPANIES IN INDIA

Abstract A life insurance policy is an agreement between an insurer(individual) and policyholder in which the insurer guarantees a sum of money to the policyholder or their nominee in the event of the uncertainty. This study aims to carry out an analysis of data and, interpretation performance of selected both public and private life insurance companies in India. All the 24 life insurance companies in India, but the studies cover only four companies for the period from 2020-21 to 2024-2025. The Information of data collected from online resources and the annual reports of the respected companies and websites. To analyse the data and interpret earnings per share, net profit, total annual sales, incomes, expenditures, net profit margin ratio, asset turnover ratio, net cash flow, debt equity ratio, current ratio, and return on capital employed. Life Insurance Corporation of India (LIC) has better performance and financial stability compared to other insurers. The study suggests that HDFC and ICICI Prudential Life Insurance companies should focus on new innovative policies, creating specialised products and building strong distribution networks. Market expansion for both companies was required to encourage healthy competition and innovation, which can result in better performance and benefit the consumers in the life insurance sector in India.