To examine the emotional triggers associated with the consumption and sharing of misinformation on social media

Social media platforms such as Facebook, Twitter, and YouTube foster an atmosphere that is perfect for spreading false information. "Multiple layers of reward" are what keep people using digital technology, which is why their habits tend to repeat themselves. This research contributes to the concept of fake news by addressing the issue of consumers' engagement with news and news consumption in the digital age. This research relies on the information gathered from this particular group. talking about how social media functions as a communication tool, our comprehension of disinformation from a consumer perspective is lacking.