Exploring Public Attitudes Toward Generative AI for News Across Four Countries

As generative artificial intelligence increasingly permeates most life domains, studying how the public perceives, uses, and understands AI-driven tools becomes crucial. Especially relying on generative AI for news seeking, information acquisition, and political opinion formation warrants attention from a democratic point of view. Therefore, we conduct a standardized survey of public assessments toward GenAI for news-related purposes, its adoption by news organizations, and how these attitudes relate to a series of individual-level characteristics across four countries (CH, DE, JP, US). Our findings indicate that audiences do not (yet) extensively use GenAI for news-related purposes and possess relatively limited AI knowledge despite acknowledging various risks and benefits. Cross-nationally, trust in the journalistic deployment of AI-powered tools is relatively low. However, assessments vary depending on individual-level characteristics and macro-level contexts. We conclude by discussing our findings' implications for building and maintaining trust between journalism and its audience.

Publication Details

Journal
Universität Zürich, ZORA
Published
2025-08-04
DOI
https://doi.org/10.5167/uzh-280105
Primary Topic
Ethics and Social Impacts of AI
Type
article
Field-Weighted Citation Impact
0.00
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article

Exploring Public Attitudes Toward Generative AI for News Across Four Countries

Universität Zürich, ZORA
Ethics and Social Impacts of AI
article

Exploring Public Attitudes Toward Generative AI for News Across Four Countries

article en

Abstract

As generative artificial intelligence increasingly permeates most life domains, studying how the public perceives, uses, and understands AI-driven tools becomes crucial. Especially relying on generative AI for news seeking, information acquisition, and political opinion formation warrants attention from a democratic point of view. Therefore, we conduct a standardized survey of public assessments toward GenAI for news-related purposes, its adoption by news organizations, and how these attitudes relate to a series of individual-level characteristics across four countries (CH, DE, JP, US). Our findings indicate that audiences do not (yet) extensively use GenAI for news-related purposes and possess relatively limited AI knowledge despite acknowledging various risks and benefits. Cross-nationally, trust in the journalistic deployment of AI-powered tools is relatively low. However, assessments vary depending on individual-level characteristics and macro-level contexts. We conclude by discussing our findings' implications for building and maintaining trust between journalism and its audience.

Universität Zürich, ZORA
Openalex Percentile: Top 39%
Ethics and Social Impacts of AI
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Exploring Public Attitudes Toward Generative AI for News Across Four Countries · Universität Zürich, ZORA (2025) | TGRS Research Map | TGRS