LEVERAGING ARTIFICIAL INTELLIGENCE FOR ENHANCED E-COMMERCE PERFORMANCE

Notable advancements in the field of Artificial Intelligence (AI) in recent years facilitated the integration of AI technologies into e-commerce. This paper emphasizes the practical application of AI in the domain of e-commerce. It will describe how its implementation would lead to improved overall functioning of e-commerce businesses. The focus will be on e-commerce stores utilizing some of the most well-known existing frameworks. The goal is to demonstrate how artificial intelligence technology may have highly positive effects on the functioning of these systems and how it can save business owners additional time or money.