AN EMPIRICAL STUDY ON BANKING SECTOR

Banks adopt advanced technology to deliver banking facilities properly. Customer satisfaction is the major concern of banks. Private sector banks delivery better banking facilities than public sector banks. The employees of public sector banks need proper training so that they can deliver banking facilities appropriately to the customers. Rural masses face difficulties to avail banking facilities due to poor infrastructure of banks in rural areas. Urban customers prefer e-banking than traditional banking in recent years. Banks emphasize on customer satisfaction to enhance customer loyalty. Private sector banks adopt modern technology to increase the level of customer satisfaction. The working environment of private sector banks is better than public sector banks. Highly educated people prefer e-banking more than traditional banking. The study is based on both primary and secondary data. Primary data has been collected from the customers of public and private sector banks in West Bengal. Secondary data has been collected from journal articles. In this paper, an attempt has been made to analyze various aspects of banking sector.