Logistics platforms’ ‘new’ mode of appropriation?: An analysis of four trends from inside Germany’s Q-commerce sector

This article investigates the ‘newness’ of platformised logistics labour through an ethnographic study of a Q-Commerce platform – ‘Smart Groceries’ – in Germany. Because conditions at ‘Smart Groceries’ seemed comparatively good, the authors were forced to question the centrality of ‘gigification’ to platform logistics labour. The article draws on participant observation and 16 in-depth interviews with workers and suggests that logistics platforms’ ‘new’ mode of harnessing labour to capital represents an intertwining of four trends: algorithmic management, flexibilisation, the ‘explosion’ of the factory and the incorporation of migrant labour. These trends foster alienation, precarity, fragmentation and exploitation, respectively.

Publication Details

Journal
Universität Zürich, ZORA
Published
2025-06-30
DOI
https://doi.org/10.5167/uzh-280373
Primary Topic
Digital Economy and Work Transformation
Type
article
Field-Weighted Citation Impact
0.00
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article

Logistics platforms’ ‘new’ mode of appropriation?: An analysis of four trends from inside Germany’s Q-commerce sector

Universität Zürich, ZORA
Digital Economy and Work Transformation
article

Logistics platforms’ ‘new’ mode of appropriation?: An analysis of four trends from inside Germany’s Q-commerce sector

article en

Abstract

This article investigates the ‘newness’ of platformised logistics labour through an ethnographic study of a Q-Commerce platform – ‘Smart Groceries’ – in Germany. Because conditions at ‘Smart Groceries’ seemed comparatively good, the authors were forced to question the centrality of ‘gigification’ to platform logistics labour. The article draws on participant observation and 16 in-depth interviews with workers and suggests that logistics platforms’ ‘new’ mode of harnessing labour to capital represents an intertwining of four trends: algorithmic management, flexibilisation, the ‘explosion’ of the factory and the incorporation of migrant labour. These trends foster alienation, precarity, fragmentation and exploitation, respectively.

Universität Zürich, ZORA
Decent work and economic growth
Openalex Percentile: Top 32%
Digital Economy and Work Transformation
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