The Sephora Kids Dilemma: a global phenomenon.

The Sephora Kids phenomenon highlights the influence of social media and consumerism on pre-teens’ engagement with adult beauty products. This study examines the impact of influencers, marketing strategies, and parental complicity on young individuals’ self-perception and mental health, revealing the normalization of unrealistic beauty standards and potential long-term consequences.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-11-16
DOI
https://doi.org/10.5281/zenodo.17622511
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
0.00
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article

The Sephora Kids Dilemma: a global phenomenon.

Zenodo (CERN European Organization for Nuclear Research)
Consumer Behavior in Brand Consumption and Identification
article

The Sephora Kids Dilemma: a global phenomenon.

article en

Abstract

The Sephora Kids phenomenon highlights the influence of social media and consumerism on pre-teens’ engagement with adult beauty products. This study examines the impact of influencers, marketing strategies, and parental complicity on young individuals’ self-perception and mental health, revealing the normalization of unrealistic beauty standards and potential long-term consequences.

Zenodo (CERN European Organization for Nuclear Research)
Universidade da Coruña (ES), University of Genoa (IT)
Openalex Percentile: Top 36%
Consumer Behavior in Brand Consumption and Identification
DOIOpen Access PDFOpenAlex
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