Cultural Industries' Administration in the 21st Century and the Nigerian Question: An Appraisal of the Uzo-Iyi Festival

Abstract There is little point in denying that the 21st century is experiencing rapid growth in digital and technological advancements. As a consequence, many sectors, including theatre and cultural industries, are being shaped by these new developments. Numerous countries, including those in emerging economies, are exploring the cultural sector to boost tourism and strengthen their local economies. However, studies have shown that Western influences often shape the organisation of these cultural events, potentially overshadowing local cultural expressions. This paper examines key issues related to the administration and management of Nigeria’s cultural industry within the context of modern realities. Research indicates that, especially over the past three decades, the cultural sector has been recognised globally as vital to rapid social progress and national economic growth, with effective management being essential for success. Nonetheless, this does not seem to be the case in Nigeria, where management practices remain largely ineffective. Significant research has been conducted on perceptions of Nigeria’s cultural industry; however, little attention has been paid to its administrative aspects, particularly concerning the decline in tourism potential. Therefore, it is pertinent to undertake a thorough examination of the sector in Nigeria, using the Uzo-Iyi festival of Umuoji in Anambra State as a case study. This paper will employ Stakeholder theory as its theoretical framework to analyse the festival's potential and administrative approaches in the 21st century. The researchers recommend encouraging public-private partnerships to promote the development and sustainability of the cultural industry, ensuring competitive advantages that adhere to global standards.