Demand for Asọ-Ẹbi among Formal Sector Workers in Ogun State: An Examination of Altruistic and Reciprocal Motivations

In Nigeria, the Aso-ebi tradition serves as a powerful symbol of social cohesion, cultural heritage, and collective identity, highlighting the importance of communal bonding and shared values. While Aso-ebi is recognized for fostering communal bonds, its significant economic implications have largely been overlooked. Thus, this study investigated the demand for Aso-ebi among formal sector workers in Ogun State, with special interest on the altruistic and reciprocal motivations. Data was collected using structured questionnaire administered to randomly select formal sector workers in Ogun State, Nigeria. The demand model was estimated using Probit Regression. The study revealed that the economics of Aso-ebi in Nigeria is driven by a complex interplay of both altruistic and reciprocal motivations. The reciprocity motive was found to be more prevalent than the altruism reason in determining the demand for Aso-ebi. Further, the study found that higher income, education level and profit expectations significantly increase the likelihood of formal sector workers purchasing Aso-ebi in Ogun State. Considering the widespread adoption and cultural significance of Aso-ebi in Nigeria, it is suggested that individuals and families prioritize inclusivity by allocating a portion of Aso-ebi to less privileged family members, thereby promoting altruism and social cohesion.