Exploring the Intersection of Cultural Tourism and Family Food Choices in Rural and Urban Communities of Oyo, Oyo State

Cultural tourism significantly influences family food choices in Oyo town, comprising four LGAs: Oyo East, Oyo West, Atiba, and Afijio. This study explores the intersection of cultural tourism and family food choices in rural and urban communities, highlighting the impact of cultural exposure on dietary practices. The primary objective is to examine these effects, with the hypothesis that families exposed to cultural tourism have significantly different food choices compared to those less exposed, hypothesized at p < 0.05. The research utilized a mixed-method approach, combining quantitative and qualitative data collection methods. Data were collected from 200 households across the four LGAs using structured questionnaires, in-depth interviews, and participant observations. Statistical analyses, including t-tests and ANOVA, were conducted using SPSS to test the hypothesis, while qualitative data were analyzed thematically. Results revealed significant differences in food preferences, with urban households showing a higher inclination towards culturally influenced diets (68%) compared to rural households (42%). Statistical testing confirmed the hypothesis with a significant value of p = 0.024, indicating that cultural tourism exposure considerably impacts dietary patterns. Cultural festivals, such as Sango and Oranmiyan, contributed to a 35% increase in traditional food consumption in rural LGAs compared to a 22% rise in urban LGAs. The study concludes that cultural tourism positively influences family food choices, enhancing dietary diversity and nutrition. It recommends integrating local food education into tourism programs to promote sustainable nutrition practices, leveraging cultural influences to benefit public health and cultural preservation.