Generative AI and Changes to Knowledge Work

The application of generative AI (GenAI) tools has led to widespread speculation about the implications of technological change for the future of knowledge work. This article provides insights on how the use of GenAI affects work practices in the fields of IT programming, science and coaching based on expert interviews and a quantitative survey among users of GenAI. Specifically, we ask about perceptions on skills, creativity, and authenticity, which we regard as key qualities of knowledge work. Our results belie the expectation that human expertise and skills lose importance. Our study rather shows the contrary: debates and experiences with genAI help to sharpen and value the core of the professional identity. Our study thus also highlights that professions consist of more than the sum of single work tasks. They contain experiential and tacit knowledge about how to frame, prepare, and interpret work steps that are difficult to replicate by machines. However, there are also concerns that professions could be hollowed out and especially that the quality of products and services could deteriorate as automated ‘good-enough-versions’ of the former offers become commonplace.