Strategic guidelines for business development in the context of post-war economic reconstruction in Ukraine

Ukraine, in the context of post-war recovery, requires a structural transformation of its national economy, which necessitates a revision of strategic guidelines for business development to ensure its efficiency, resilience, and innovativeness. The purpose of the study was to theoretically substantiate the essence of strategic business development guidelines, analyse the current challenges of the business environment, and develop recommendations for aligning state economic policy with the needs of the entrepreneurial sector during post-war reconstruction. A systemic, comparative, and structural-functional approach was applied, which ensured a comprehensive analysis of the business environment and identification of key directions for enterprise development in the post-war period. The essence of the concept of “strategic business guidelines” was defined and scientific approaches to its interpretation were systematised. It was established that the essence of strategic guidelines lies in determining the key directions of enterprise development that align its internal potential with external challenges. Strategic approaches to enhancing business efficiency, innovativeness, and resilience under post-war conditions were substantiated. Recommendations were formulated for aligning state policy with the needs of the entrepreneurial sector, aimed at stimulating investment, innovation, and structural modernisation of the economy. A model for harmonising state policy with business needs was developed, contributing to increased efficiency, innovation, and resilience of enterprises. The main trends in business environment development were identified, and priority directions for the structural transformation of the national economy were determined. The research results can be applied by public administration bodies in shaping business support policies and by enterprises in developing strategic plans for sustainable economic progress in the post-war period