Guest Perception and Satisfaction toward the Intimate Concept: A Case Study at Seascape Luxury Resort Sanur

Purpose: This study aims to analyze the suitability and guest satisfaction levels related to the intimate concept at Seascape Luxury Resort Sanur. Research methods: This study used a quantitative approach through a questionnaire data collection method. The population was all guests at Seascape Luxury Resort Sanur during 2025. The sample was determined as many as 98 guests, using a simple random sampling technique. Data were analyzed using Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). Findings: The findings reveal that the implementation of the intimate concept reached a 91.1% suitability level, categorized as very suitable. The Cartesian quadrant analysis indicates comfort as the resort's main strength, while privacy requires improvement. Other aspects contribute positively but are not primary priorities. Guest satisfaction with the intimate concept stands at 69.9%, classified as satisfied. Implications: The findings imply that Seascape Luxury Resort Sanur has successfully implemented the intimate concept, particularly in terms of guest comfort. However, the aspect of privacy still requires improvement through better design and more personalized services. Dimensions such as shared experiences and romantic atmosphere should also be optimized to enhance overall guest satisfaction.