A STUDY ON SMART SUSTAINABILITY: INTEGRATING IOT IN GREEN RETAIL OPERATIONS

ABSTRACTThe retail industry is leveraging the Internet of Things (IoT) to transition from traditional sustainabilityinitiatives to a data-driven "smart sustainability" model. This article examines how IoT integration enhancesoperational efficiency and reduces environmental impact.IoT technology enables smart energy management through real-time monitoring and automated control oflighting, HVAC, and refrigeration systems, leading to substantial reductions in energy consumption and carbonemissions. In the supply chain, IoT sensors provide critical visibility for the cold chain, minimizing food wasteby ensuring optimal conditions for perishable goods. Smart inventory systems further reduce productobsolescence and waste.The adoption of IoT also supports a circular economy by enabling smart waste management and enhancingproduct traceability. While implementation challenges exist, the integration of IoT is key to building a moreresilient, efficient, and environmentally responsible retail sector, empowering businesses to meet consumerdemand for ethical and green operations