EXAMINING THE FACTORS THAT INFLUENCE TOURISM STUDENTS’ INTENTION TO SERVE PEOPLE WITH DISABILITIES IN THE ACCOMMODATION SECTOR

The purpose of this study is to examine the factors that influence tourism students’ intentions to serve people with disabilities in the accommodation sector. Using the Theory of Planned Behavior (TPB), this study examines the roles of attitude, subjective norms and perceived behavioral control in shaping students’ service intention. The respondents will be students enrolled in the Bachelor of Tourism Management program at Universiti Malaysia Terengganu, selected through purposive sampling. The data for this study will be collected using an online questionnaire distributed through Google Forms. The data obtained will be analyzed descriptively using Statistical Package for Social Science (SPSS) and correlation analysis. The findings are expected to guide education and policy efforts in promoting inclusive practices in the tourism industry.