How Gen Z's Short Attention Span Is Redefining Social Media Marketing

This research paper explores how Gen Z interacts with branded content on Instagram Reels, emphasizing the importance of cultural relevance, visual dynamics, and emotional resonance in digital marketing. Through the analysis of leading brands such as Apple and McDonald’s, the study identifies how minimalism, trend adaptation, and participatory formats shape audience engagement. The findings highlight that successful brand communication depends on the balance between aesthetic consistency and trend responsiveness, offering insights into how attention-driven content strategies influence Gen Z perception and loyalty.