D6.2 - Project Website and Social Media Accounts Plan

D6.2 provides a comprehensive overview of the primary dissemination channels for the GAME-ER project, specifically the GAME-ER website and social media accounts. This deliverable outlines the initial state of these tools and offers a strategic plan for their development and utilization. The document is organized into five chapters. The first chapter presents a brief introduction to the GAME-ER project and the objectives of this deliverable, setting the stage for the detailed strategies that follow. The second chapter is dedicated to the GAME-ER website strategy. It describes the website's design and structure, detailing the various sections it will contain. In addition, it outlines how the website will serve as a central hub for information, updates, and resources related to the project. In the third chapter, the focus shifts to the social media strategy. Each social network platform utilized by GAME-ER is described, including Instagram, X, LinkedIn and Facebook. The chapterexplains how these platforms will be used to disseminate information, engage with stakeholders, and build a community around the project. The fourth chapter covers the KPIs and impact measurement techniques for both the website and social media. It explains the quantitative and qualitative metrics that will be used to assess the effectiveness of our dissemination efforts, including likes, shares, followers, engagement rates, and more. This section also highlights the tools and methods for tracking these metrics. The final chapters outline the action plan for the next six months and the conclusions of the deliverable, including a Gantt chart to visualize the planned activities and milestones. It describes the steps that will be taken to ensure continuous improvement and engagement, culminating in a strategy to maximize the project's impact. The document concludes by emphasizing the importance of these strategies in achieving the project's long-term goals and sustainability.