An assessment of the private housebuilder's performance for the benefits of society and the environment and financial performance in the UK from 2010 to 2020 – a study of four cases

The thesis assesses the four private housebuilders' non-financial performance forthe benefits of society and the environment and their financial performance in theUK from 2010 to 2020. Based on the performance assessment, the thesis comparesthe financial and non-financial performance and discloses that the four privatehousebuilders served more social and environmental benefits than their businessprofits.The thesis is taken via the deductive approach and the case study strategy. Theprivate housebuilders of Barratt Developments, Persimmon, Bellway and MillerHomes, are selected as the target cases. The quantitative method is adopted fordata collection and analysis. The online and offline questionnaire is randomlydistributed to the customers (inhabitants) of the four private housebuilders.Furthermore, secondary data related to research questions are collected. Theprimary and secondary data are processed and analysed with the SPSS and Exceltools and descriptive statistics.The research discussion realises the research objectives. Firstly, the four privatehousebuilders' performance for the benefits of society and the environment isassessed as neither satisfactory nor dissatisfactory. Secondly, the fourhousebuilder's financial performance is assessed as high or very high. Thirdly, thethesis concludes that the four housebuilder's financial performance surpass or farsurpass the performance for the benefits of society and the environment, whichproves the four housebuilders have more served their business profits than thesocial and environmental benefits. Finally, these research conclusions raiseimplications and recommendations for the four selected housebuilders, thecustomers and other stakeholders in the housebuilding sector, and futureresearch.