GREEN ECONOMY AS A STRATEGIC VECTOR FOR SUSTAINABLE DEVELOPMENT OF SOCIETY

This article examines the green economy as a strategic vector for sustainable development, aimed at harmonizing economic growth, social well-being, and environmental preservation. The study analyzes key areas of the green economy: the transition to renewable energy sources, the development of circular and resource-efficient technologies, and the integration of sustainability principles into industry, agriculture, urban infrastructure, and transport. Particular attention is paid to the social dimension, the role of innovation, and economic regulation mechanisms designed to encourage responsible use of natural resources and reduce negative environmental impacts. The thesis emphasizes the importance of international cooperation, investment support, changes in consumer habits, and regulatory reforms. Based on a review of the literature and practical examples, the conclusion is drawn that the green economy not only complements traditional growth models but transforms them, creating prerequisites for long-term sustainability and equitable distribution of benefits across generations.