FACTORS INFLUENCING JOB SATISFACTION AND HUMAN CAPITAL DEVELOPMENT AMONG HIGHER EDUCATION EMPLOYEES IN NORTH MACEDONIA

Employee job satisfaction and the continuous development of knowledge, skills, and abilities are essential for retaining talent in higher education institutions. This paper examines the factors influencing job satisfaction and those contributing to human capital development among higher education employees in North Macedonia. Based on a sample of 120 employees from diverse academic fields, roles, and levels of experience, the study identifies key determinants of job satisfaction, including institutional recognition and respect, salary, autonomy, and managerial support in fostering a healthy work environment. Regarding human capital development, the most influential factors include work-life balance, opportunities for professional growth, and financial resources provided by the institution. Additionally, the study explores employees' perspectives on artificial intelligence (AI) in academia, highlighting its perceived positive impact on teaching and research. However, findings indicate that faculties in North Macedonia allocate insufficient resources for AI training and integration. The study emphasizes the need for strategic investment in employee development and technological support to enhance academic performance and job satisfaction.